Laqshya Media Group has secured the comprehensive marketing responsibilities for ‘maate,’ a high-end baby care brand co-founded by Priyanka Raina and the iconic cricketer Suresh Raina, emerging victorious in a competitive multi-agency pitch. The group is set to handle a complete spectrum of marketing tasks, spanning Out-of-Home (OOH), TV, Print, Radio, Digital, PR, Live Experiences, and more for the brand.
“We are thrilled to collaborate with Laqshya Media, one of India’s most innovative marketing communication groups, as we endeavor to position ‘maate’ as the premium and secure choice for mothers and infants globally. The agency aligns with our vision and brings forth inventive ideas and communication strategies that will elevate brand recognition, establishing ‘maate’ as a frontrunner in the premium baby care segment. While ‘maate’ has organically grown thus far, the partnership with Laqshya aims to implement more targeted marketing, expediting our expansion plans. As a truly indigenous brand, ‘maate’ is committed to ensuring a superior and secure experience for new mothers and infants,” stated Priyanka Raina, Co-Founder of ‘maate.’
Expressing enthusiasm for the collaboration, Alok Jalan, Managing Director of Laqshya Media Group, remarked, “We are excited to join forces with ‘maate’ and embark on this exciting journey in the burgeoning baby care category. ‘Maate’ stands out as one of the few companies in the segment with a long-term vision, offering premium and safe products for baby care. As a 360-degree marketing agency, Laqshya Media Group is dedicated to crafting innovative, purpose-driven integrated campaigns to foster robust brand awareness and Calls to Action (CTAs).”
This development follows ‘maate’s’ introduction of a new brand identity, reaffirming its dedication to motherhood and seeking to establish a connection with couples who have recently become parents. Additionally, the brand has expanded its presence offline by launching its full range of products across Delhi NCR.
Established in 2019, ‘maate’ is an authentically homegrown brand. Upon returning to India from Amsterdam after becoming a mother, Priyanka Raina encountered a gap in safe and effective baby care products in the Indian market. This led to the creation of ‘maate,’ a thoughtfully designed 360° wellness brand. All ‘maate’ products are formulated with the highest quality natural ingredients after extensive research, ensuring they are entirely safe and effective for infants. Motherhood is at the heart of the company’s ethos, and ‘maate’ products are entirely natural, toxin-free, vegan, and cruelty-free. Drawing inspiration from the opulence of nature, the brand aims to harness the power of the finest natural ingredients through continuous research and innovation in its formulations.
